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	<title>A New Perspective &#187; Social Media</title>
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	<description>PR, Social Media, and everything in between</description>
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		<title>What&#8217;s the point of blogging again?</title>
		<link>http://www.dominicrgarcia.com/?p=15</link>
		<comments>http://www.dominicrgarcia.com/?p=15#comments</comments>
		<pubDate>Fri, 19 Dec 2008 03:40:36 +0000</pubDate>
		<dc:creator>Dominic</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.dominicrgarcia.com/?p=15</guid>
		<description><![CDATA[I started blogging a few months ago with the intention to discuss social media and public relations. It made a lot of sense at the time since social media is a big interest of mine; however over the last few weeks, I’ve found myself wanting to blog about a number of things unrelated to both. [...]]]></description>
			<content:encoded><![CDATA[<p>I started blogging a few months ago with the intention to discuss social media and public relations. It made a lot of sense at the time since social media is a big interest of mine; however over the last few weeks, I’ve found myself wanting to blog about a number of things unrelated to both. The fact that I was trying to make my blog focus specifically on those topics was prohibiting me for writing about some of the things I feel really passionate about.</p>
<p>This led me to some soul searching to find out why I was maintaining a blog and I had to ask myself “What’s the point of blogging again?”</p>
<p>Ultimately, I realized I had pigeonholed myself into trying to maintain a professional blog that focused solely on my career. There’s nothing wrong with that, of course, but there is a problem when you’re censoring the things you write out of concern of what your employer or potential employers will think about your posts.</p>
<p>To me, the whole point of social media and blogging is to encourage conversation and to challenge the status quo through these conversations. Once you’ve started to do that it’s not long before true innovation and new ideas start showing up everywhere.</p>
<p>I don’t think I was really contributing to any conversation in my old blog. While I definitely wrote some helpful posts to people looking at working at a small company or who may have an interview coming up – I don’t think it was really stimulating any type of conversation.</p>
<p>That has led to the close of prsnackbar.com and to the grand opening of dominicrgarcia.com.</p>
<p>So tell me – what do you think the point of blogging is?</p>
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		<title>Social Media Protocol &#8211; Pt. II</title>
		<link>http://www.dominicrgarcia.com/?p=11</link>
		<comments>http://www.dominicrgarcia.com/?p=11#comments</comments>
		<pubDate>Mon, 20 Oct 2008 01:04:05 +0000</pubDate>
		<dc:creator>Dominic</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.prsnackbar.com/?p=11</guid>
		<description><![CDATA[A few weeks ago I made a post regarding the proper etiquette when writing a blog and on social networks.
This week, while perusing my usual blogs, I ran across a terrific post by Beth Harte of The Harte Marketing Blog. She has some terrific links that provide great advice on how to properly user social [...]]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago I made a post regarding the proper etiquette when writing a blog and on social networks.</p>
<p>This week, while perusing my usual blogs, I ran across a terrific post by Beth Harte of The Harte Marketing Blog. She has some terrific links that provide great advice on how to properly user social networks  for networking and growing your career professionally.</p>
<p>Here’s the link: <a href="http://www.theharteofmarketing.com/2008/10/emily-post-miss-manners-and-social-media.html">The Harte of Marketing</a></p>
<p>Beth’s post is a terrific starting point for anyone looking to get into social networking and social media in general. I highly suggest that anyone who&#8217;s not quite sure where to start will take a look at her post and go through the links &#8211; it&#8217;ll really help!</p>
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		<title>Social Media Protocol?</title>
		<link>http://www.dominicrgarcia.com/?p=8</link>
		<comments>http://www.dominicrgarcia.com/?p=8#comments</comments>
		<pubDate>Thu, 18 Sep 2008 14:17:30 +0000</pubDate>
		<dc:creator>Dominic</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.prsnackbar.com/?p=8</guid>
		<description><![CDATA[So I started this blog a while back and I know I need to be doing things in order to start picking up the number of people that see my site.
My first priority was to find blogs to link too…well, I’ve been following a number of tech and social media blogs for about six months, [...]]]></description>
			<content:encoded><![CDATA[<p>So I started this blog a while back and I know I need to be doing things in order to start picking up the number of people that see my site.</p>
<p>My first priority was to find blogs to link too…well, I’ve been following a number of tech and social media blogs for about six months, and it begs the question, what type of protocol is there for linking pages?</p>
<p>Do you email the person that writes the blog and ask permission? This would seem like the most logical thing. Is it considered rude to link and not ask? These are some pretty good questions that any new blogger probably asks.</p>
<p>As for me? Well, I’ll be emailing one of the people that who’s blog I follow and ask politely if I can link them and if there is a proper protocol. It certainly seems like the easiest way to figure it out!</p>
<p>Look for a post in the near future with my findings.  =)</p>
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		<title>So what&#8217;s the point of Facebook?</title>
		<link>http://www.dominicrgarcia.com/?p=7</link>
		<comments>http://www.dominicrgarcia.com/?p=7#comments</comments>
		<pubDate>Mon, 18 Aug 2008 23:33:39 +0000</pubDate>
		<dc:creator>Dominic</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.prsnackbar.com/?p=7</guid>
		<description><![CDATA[This week I was presented with the  question: What&#8217;s the point of Facebook?
My initial reaction was to say, &#8220;To re-establish or build relationships.&#8221;
But to people outside of the PR field, what does that really mean? After  doing some research, it seems like many people have a very narrow view  of social media [...]]]></description>
			<content:encoded><![CDATA[<p>This week I was presented with the  question: What&#8217;s the point of Facebook?</p>
<p>My initial reaction was to say, &#8220;To re-establish or build relationships.&#8221;</p>
<p>But to people outside of the PR field, what does that really mean? After  doing some research, it seems like many people have a very narrow view  of social media and the benefits it offers – something that I guess isn&#8217;t really a surprise considering how many businesses take social networking for granted.</p>
<p>This person said her view was that it was merely  a place where college students met to hook-up. I explained to her  to benefits of social networking sites from a business perspective:  being able to identify target segments easily, being able to have open,  two-way dialog with your publics, and establishing a better brand through  constant communication. Of course, those just skim the surface of the  benefits, but she still seemed skeptical.</p>
<p>When the business side failed to catch her interest, I explained how  it lets people build professional and personal relationships with old  friends and new colleagues. She was very much under the impression that  if an old friend wanted to contact her, they would contact her regardless of social  media.</p>
<p>I agreed, however I explained that Facebook and other social networking  sites offer an easy way to find your old friends.</p>
<p>Most of all, as a new professional, this really opened my eyes as to  how social media might be viewed by many in the general population and made  me take a step back and look at it from a very broad perspective. I  think I fell into the trap of believing that since I am very evangelistic  about social media &#8211;  most people must agree.</p>
<p>I was also a little alarmed at the hard time I had explaining what the  point of Facebook was. I felt like I had a solid grasp of the pros/cons  of social networking and was surprised to be so unsure of my response. It looks like I have a little more reading and research to do.</p>
<p>So tell me, what do you think the point of Facebook is?</p>
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		<title>The Future Demands of Our Profession</title>
		<link>http://www.dominicrgarcia.com/?p=5</link>
		<comments>http://www.dominicrgarcia.com/?p=5#comments</comments>
		<pubDate>Thu, 03 Jul 2008 02:45:06 +0000</pubDate>
		<dc:creator>Dominic</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.prsnackbar.com/?p=5</guid>
		<description><![CDATA[

There was an interesting post  today on the Ogilvy 360 blog discussing an article in Adweek that suggests in five years,  advertising companies will have employees that seamlessly work with  digital, broadcast and online media.
It’s not too far of a stretch  to see PR going the same way. Even as a [...]]]></description>
			<content:encoded><![CDATA[<div style="margin: 1ex;">
<div>
<p><span style="font-family: Times New Roman; font-size: small;">There was an interesting post  today on the <a href="http://blog.ogilvypr.com/?p=376">Ogilvy 360 blog</a> discussing an article in Adweek that suggests in five years,  advertising companies will have employees that seamlessly work with  digital, broadcast and online media.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">It’s not too far of a stretch  to see PR going the same way. Even as a new PR practitioner I can see  the field headed towards a time when a PR pro needs to generate content  that needs to be search engine optimized, have digital media (pictures,  videos, podcasts) embedded, and are prepared for journalists and bloggers  alike.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">Many would argue that this is already happening, as can be seen with  the increasing popularity of the Social Media News Release (SMNR). While  there has already been a lot of discussion regarding the pros and cons  of a SMNR, it&#8217;s possible that it&#8217;s only a matter of time before even more  media is consolidated and it becomes standard.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">I remember my freshman year  of college (Summer 2003) I purchased a refurbished first generation  iPod from Apple and all of my friends thought it was the coolest thing.  The funny thing is, when I bought it, students were still carrying around CD-Players with a bunch of CDs in  their backpacks. (Unfortunately, I lent my CD-Player to  a friend when I got my iPod, and never saw it again.)</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">By the time I graduated from  college, I had upgraded to a 30gig video iPod and pretty much everyone  walking around campus had a Nano, Shuffle, or something of the sort.  Then you consider that now podcasts and video have become much more  prevalent with things such as GarageBand and Flip Cameras – it’s  pretty easy to see how in 5 years professionals in the communications  fields will need to be familiar, if not experts, in all of these types  of new media.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">I suppose saying we will need to be experts in the field may be somewhat of an exaggeration,  but I’m sure you can see how quickly new media is being consolidated  and how that can have implications on our careers as PR professionals.</span></p>
<p><span style="font-family: Times New Roman; font-size: small;">So what do you think? Will  we all have to be experts in these different types of media in  the near future in order to truly be full service agencies?</span></p>
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