A New Perspective

I got an email a few weeks ago from PRSA (The Public Relations Society of America) regarding a memo the president of PRSA sent to the Obama and McCain camps challenging both camps to adhere to the PRSA Code of Ethics in this year’s presidential election.
I find it rather alarming that neither candidate has responded [...]

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In fall 2006, I had just started my first PR internship and began to learn the ropes of the field. Now here I am, two years later, faced with having to manage interns and participate in the intern hiring process.
Those internships were a great experience and in many cases, I learned more from them than [...]

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There was an interesting post today on the Ogilvy 360 blog discussing an article in Adweek that suggests in five years, advertising companies will have employees that seamlessly work with digital, broadcast and online media.
It’s not too far of a stretch to see PR going the same way. Even as a [...]

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